BELUGA LOGOBranding, Design
The beluga is adapted to life in the Arctic, with anatomical and physiological characteristics that differentiate it from other cetaceans. Amongst these are its all-white colour and the absence of a dorsal fin, which allows it to swim under ice with ease. It possesses a distinctive protuberance at the front of its head which houses an echolocation organ called the melon, which in this species is large and deformable. This whale has a stocky body. Like many cetaceans, a large percentage of its weight is blubber (subcutaneous fat). Its sense of hearing is highly developed and its echolocation allows it to move about and find breathing holes under sheet ice.
- Client Luke Walker
- Year 2016
- Services Design Arts Product Design